Is your Business web site working for You or You are working for the Web Site ?

Present day, having a web presence is is a must for a functioning business, or else it would be like business not on the face of this earth. In other-words web presence of a business is the complete digital footprint of a given business, Henceforth, not having it would like a not having the business at all. Moreover it would be a website/web service, which is a combination of text, video and graphical content displaying and promoting the company’s brand and products including

• Links to contents from other web services and sites
• Social media presence such as a Facebook Page, Twitter account, LinkedIn account (business and personal), blogs etc.
• social media tagging.
• Video content.
• Business directories
• Email communications with customers and prospects.

However, one important aspect we all-ways forget is that to monitor and evaluate to see business's web presence brings in the return they expect. Or if not what they are missing? What they need to do to achieve those expectations.

In other words we have re-check whether

Is your Business web site working for You or You are working for the Web Site

A company might employ a blend of digital marketing, search engine optimization, eCommerce expertise, social media and email marketing hoping to build their greater presence on the Internet.

but they are not equipped to monitor and evaluate their investment in monitory terms. Thus it is important to figure-out what kind of monitoring they have to put in place to relate the return in to each epitome of web content and service such as.

• email lists
• SEO
• Create content ( free educational, advise blogging)
• Being active online
• Being present in new forums
• Being present in social media
• website
• Produce content
• Personifying Interaction
• online advertising
• influencer marketing

Most-importantly

1. Is your web/digital content mobile friendly ?
2. Is your web/digital content social media friendly ?
3. Do you know how-much your social media activities earned you this year ?
4. Do you know how-much your web service earned you this year ?
5. Does you social media provides automated instant response ?

therefore it is important that all of these epitomes of web presence needs to to properly tagged along with cost center ownership. One might argue that we have all those social media analytics and stats what else we need. But they forget that it only shows you the reach and counts but does not show how-many have been converted in to actual sales and from which avenue the particular sale came though (email, social media post, inferencer etc.) also does not show much prospective client visits/reaches weren't being able converted to actual sales.

next problem is that delay in human interaction or else not giving a timely response. which is of course opportunity cost.

How are we going to avoid this ?

First step is to make a complete audit of the digital foot print of the company and have detailed costing in hand which is of course pretty straight forward. namely they are

• Web hosting and domain names
• Content Management of
  • Web Site
  • Social Media
  • Social Media Interaction
  • Forums
• Digital Marketing
  • Personification of Messaging
  • influencer marketing
  • Social Media Marketing
  • SEO

Once you have the costing in place you need to make a proper tagging and modify your digital contents and services to accommodate those features.

however there on-wards it's a matter of how sophisticated your web service going to be where, you might need to consider having interactive Q&A flow charts built in to your social media services module ( contact vosttup.com for building your own social media module to your web site. ) built in to you web site so that you could avoid loosing customer in response delays.

Analysis / M&E

Once you have all those measures in place then you can find out whether your internet presence brings any business to your company or it’s just a white elephant that needs to be tamed and make that cost center in to a profit center. Which can be easily achieved by making sure that your internet services are

• Available and Reliable
• Equipped to provide Required Speed.
• Equipped to give you proper stats/costing on each epitome as per your tagging

.

Our Approach (Pragmatic Engineering's Approach)

Web Presence

As mentioned above you need to make sure you that you have to correctly normalized content that builds your web presence thus it will enable you to curtail any stumbling block that inter net will trow at you; and maintain your digital foot print without any impact to your Business.

Therefore web hosting, domain name and email doe not complete your web presence. You have to make sure your web is equipped with proper social media service engines and more over it is correctly structure to enable such additions.

AI Bots

AI Bots are one of the most important part of present day digital foot print of Business, and having a AI bot coupled with your web will take you that extra mile.

What is an AI Bot ?

When a user a sends a message via your social media (Google, Facebook, Instagram etc ) your call center associates or sales agents will not be available to cater to their needs as they will be assisting other people or engaged in other work. Having bot that will take care of their needs some times can complete the

An AI bot could have simple chat with your social media user and provide correct information and some times even give them the right solution so that they could directly purchase the product/service via the web.