Product Awareness Tracking

Measure Brand Awareness & Tracking

Find out how the public feels about your brand, product or even competitors! Make informed decisions about your brand’s future with

Make informed decisions about your brand’s future with

Mention Tracking

Mention Tracking is essentially finding out when someone mentions your product/brand or anything related to your product. It can be your brand name, company name, competitor's name, CEO's name, product, workings related to product, etc. Mainly such mentions can be found on social media, media outlets, forums, etc.

But that does not end at millennials interactions, where some products does not cater to millennials or sometimes those who are interested are not in the millennial category

Nevertheless, Mention Tracking is an essential part of every PR and Marketing job (at least it should be). Simply because if your what ever media campaigns and PR gimmicks that you do must be based on what you gather from the mention tracking. In simple terms Mention Tracking will you tell you, where you stand within the community as far as product and the company is concern. Henceforth, all departments in you company will benefit from such status report.

Yes sometimes customer feedback can be a bit harsh, but you should’t ignore it. It’s basically a free advice you get to improve your product or service.

eg :

• The Customer Support could make adjustments to improve customer satisfaction
• The Sales department can find new leads through the report.
• Let you prevent crisis - It simply tell you how you could mitigate the brewing crisis with a fast and well thought out response. If such crisis hits you unprepared, there is a higher chance that you’re going to worsen the situation.
• Boosting and awareness of the Brand - monitoring can help you find the right influencers, monitor and evaluate the success/failure of your communication efforts, and provide you with ideas for content creation and campaigns
• Finding new markets - It automatically does the need tracking for your product or service in the specific market. Also, it provides realtime report of how people are reacting to your product or service.

Any media/PR campaign you carryout without having a proper idea of current standing/situation, hence most of such material will be useless, simply because such material may not address the concerns in the community

How to Do Mention Tracking

Multi Channel Approach is the best mechanism that captures digital mentions and non digital mentions with evaluation tagging the can capture all analytical data from the grass-root level

Hence, type of tagging you use should identify multichannel aspect of the campaign

• It should identify campaign ID
• It should identify Channel which promotion was carried-out
• It should identify Period etc

Simply each and every material needs to be tagged for example

• Social Media Tagging.
  • Tagging your web content that can trace back to smallest epitome of cost centers
• Print Media Tagging
• Radio Media Tagging
• TV Media Tagging
• Direct One to One Promotions

Once you have all these tagging in place, you simply save all the tagging data in to your analytics repository

Alerts & Digests

Status monitoring on demand and alerts based on monitoring set-points.

Custom & Reports

Creating Graphs and Charts based on real-time data

Tagging mentions

Mentions tagging will let you keep track of leads and sources in identifying aspects of you next promotion

Automated Actions

Any point your mentions are on digital media you have the option to automate the actions