Personalization

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What is
Personalization?

In today’s competitive marketplace, delivering contextual customer experiences in other-words Tailoring experiences with personalization, is no longer a “nice to have” — it’s an expectation. Dive into how personalization drives engagement and builds relationships. Yes you need to have a good knowledge about what types of experiences can be tailored? Most of the channels in which customer interactions take place can be personalized, but you have to keep in mind alignment between these technology initiatives and business goals and service you provide. thus it will emphasize your key services and product placements encapsulated in the personalization process.

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What it
means today ?

A decade or two ago when seeing your name in an email subject line seemed like a technological marvel in mass digital marketing? But today, personalization — offering customers customize experiences that keep them engaged — requires a far more interactive and real-time approach, and is essential to remain competitive in a crowded and increasingly savvy web marketing.

Customers today are leaning toward brands that feel like they listen to them, understand them, and pay attention to their specific wants and needs. Quite simply brans that communicates with them, hence personalization becomes a must. It’s a way for buyer and seller to contextualize the messages, needs, wants, and abilities and experiences, according to each visitor’s unique profile.

Think of it as an micro-economic analysis from digital conversations, with data as the starting point. Collecting, analyzing, and effectively using information about consumer demographics, interests, and behaviors will help you create campaigns, content, and experiences that resonate with your target audience.

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Our Approach
to
Digital Channels

Our approach is quite simple, we have assimilated personalization features in to each of the digital chanels that we provide in

• Websites

• Mobile apps

• Emails

• Web apps (like a SaaS application)

• Interactive Online ads

• In-store/in-branch communications

• Online chats

• Call centers

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Ability to act upon
right information

Knowing what kind of information that can be should be acted upon to tailor digital content, is basically an unlimited list that contains any information a company can collect about its customers and prospects. Some of the most common include:

• acting upoon Geolocation (both supplier and buyer)

• Source of direction (such as search, email, social, paid ad, referring site, etc.)

• Firmographic information for B2B (such as industry, company, revenue, employee count, technology stack, etc.)

• Buyer persona gives how and what you you have present your products/services

• Affinity toward content and products along with their characteristics etc. (categories, tags, brands, colors, keywords, etc.)